Mitsubishi Triton Wins 2024-2025 Japan Car of the Year Design Award
27 February, 2025
The all-new Mitsubishi Triton has been recognised for its outstanding design, winning the 2024-2025 Japan Car of the Year Design Award. This prestigious accolade celebrates vehicles with exceptional exterior and interior styling, marking the second consecutive year Mitsubishi Motors has received this honour.
Developed under the product concept of “Power for Adventure,” the all-new Triton features a complete overhaul of everything from the interior and exterior design to the chassis, ladder frame, and engine. The Triton’s “Beast Mode” design concept blends rugged strength with modern sophistication. Its bold Dynamic Shield front-end, powerful fenders, and well-balanced proportions create a commanding presence, while the interior is purposefully crafted for durability and comfort. Designed with practicality in mind, the Triton’s horizontal-axis dashboard allows drivers to easily notice changes in the vehicle’s posture while driving. Simple yet practical solutions, including that all switches are designed to be clearly visible, and the dials and switches can be operated even while wearing gloves, enhance ease of use for both work and adventure.
First introduced in 1978, the Triton has evolved into a global icon, with over 5.7 million units produced across five generations. This latest model, launched in Japan in 2024, continues Mitsubishi’s legacy of reliability, versatility, and performance.
With its award-winning design and robust capabilities, the Triton remains a top choice for Kiwi drivers who demand strength and style in their ute. Visit your nearest Ingham Mitsubishi dealership to explore the Mitsubishi Triton and take one for a test-drive today!
