Honda Presents World Premiere of the "Honda 0" EV Concept Models at CES 2024

9 January, 2024

Honda Presents World Premiere of the “Honda 0” EV Concept Models at CES 2024

Adopting new H mark design exclusively for the next generation EV

TOKYO, Japan, January 10 , 2024 Honda today unveiled the Honda 0 Series a new EV series Honda will launch globally starting in 2026 , with the world premiere of two concept models, namely Saloon and Space Hub , at the CES 2024 in Las Vegas Nevada, U.S. Honda also presented the world premiere of the new H mark t o be used exclusively for the next generation EV models of Honda.

Honda has been conducting business based on its Global Brand Slogan: The Power of Dreams – How we move you. This slogan conveys the message that Honda will create mobility products and services which enable people to “transcend various constraints such as time and place,” and to “augment their abilities and possibilities.” With such mobility products and services, Honda will support the realization of dreams of more people and become the driving force that moves society forward

The Honda 0 Series is a new EV series that symbolizes how Honda is under going a major transformation in line with its Global Brand Slogan and electrification policy . The series name represents Honda s determination in taking on this challenge of developing new EV series by going back to the starting point of Honda as an automaker and creating completely new EVs from “zero ..” Wi th this new EV series, Honda will strive to further advance its “M/M concept*” and the “joy of driving,” which Honda values in its car making, and take the “joy and freedom of mobility” to even greater heights.

*The “man maximum , machine minimum” concept is a basic approach to Honda car design a n approach to increase the efficiency of the vehicle interior by maximizing space for people and minimizing the space required for mechanical components .

Honda 0 Series concept models , Saloon (left) and Space Hub (right)