GWM’s Big Plans for New Zealand: Can It Take on the Market Leaders?
27 February, 2025
GWM has solidified its position as a key player in the New Zealand automotive market, with continued growth and strong sales momentum. Now, the brand is setting its sights even higher with an ambitious strategy to expand its presence further. With seven new models arriving per year across 2025 and 2026, GWM is committed to strengthening its lineup, enhancing local adaptations, and delivering more electrified options to meet the evolving demands of Kiwi drivers.
New Models on the Horizon
The 2025 lineup will bring an updated Cannon ute and the Haval H6GT PHEV, followed by the Tank 300 2.4L diesel in March. Mid-year will see the arrival of the plug-in hybrid Cannon Alpha and an updated H6, before wrapping up with two new SUVs: the Haval H7 and the Tank 500 PHEV. The H6 remains particularly important, as it was GWM’s best-selling model in New Zealand last year.
GWM’s Rising Position in New Zealand
GWM’s momentum in New Zealand continues to build, with over 3,000 sales in 2024, placing it 12th overall—outpacing brands like Mercedes-Benz and Subaru while coming within striking distance of MG. This steady climb highlights the growing trust Kiwi drivers have in GWM’s diverse and feature-packed vehicle range. With a fresh lineup and a focus on electrification, the brand is well-positioned for even stronger growth in the years ahead.
Local Adaptation and Brand Growth
GWM is working to tailor its vehicles for New Zealand roads, ensuring they meet the needs of local drivers. The company is investing in refining suspension tuning and drivetrain calibrations to optimise performance for New Zealand and Australia’s unique terrain, from urban commutes to rugged rural roads. Safety is also a key focus, with GWM integrating advanced driver-assistance systems and body structures designed to meet high safety expectations.
Beyond vehicle refinement, GWM is ramping up marketing efforts to build awareness and strengthen consumer confidence, highlighting its growing reputation for reliability, value, and innovation. With a strong commitment to customer satisfaction, GWM aims to further solidify its place in the competitive New Zealand market.
Electrification and the Future
GWM is betting on electrification, with five of its seven new models in 2025 featuring hybrid or plug-in hybrid options. This aligns with shifting consumer demand and sets GWM up for future growth in a market that is gradually leaning towards greener vehicles.
The Road Ahead for GWM in New Zealand
With a growing lineup in a variety of powertrains and efforts to tailor vehicles to local needs, GWM is setting itself up for a stronger presence in New Zealand. With sales momentum already pushing past established brands, its aggressive strategy and new models could see it rise even further in the rankings of the country’s most popular car brands.